Elevating a Policy-Focused Convening in the Heart of DC
Educational Testing Service (ETS) hosted a multi-day convening at Hotel Washington, steps from the White House, drawing a national audience from education, workforce, and nonprofit sectors. ETS is a global education and talent solutions organization known for advancing the science of measurement and supporting lifelong learners.
Heritage collaborated with client-supplied artwork to produce and install a large scale and impactful set of event graphics across lobby and meeting levels. The result was an environment that guided wayfinding, framed key moments, and presented a polished visual standard appropriate for a high-profile agenda with plenary sessions, breakouts, and media capture points.
Project Goals + Background
The event team needed clear visual definition across multiple floors without overwhelming guest flow. Objectives included creating strong first impressions at arrival points, reinforcing program identity in gathering zones, and ensuring directional clarity between sessions.
Heritage translated the plan into venue-ready components sized to the site, scheduled production under tight timelines, and coordinated install and strike around the hotel’s event calendar. Installation occurred Tuesday, April 22 at 9:00 a.m., with removal on Thursday, April 24 at 8:00 a.m., minimizing disruption to hotel operations.
Process + Solutions Delivered
- Column Wraps: Branded two faces of six structural columns to anchor the event footprint and carry theme colors through public spaces.
- Meter Boards: Freestanding displays used for schedules and sponsor messaging positioned near registration and key transitions.
- Easel Signs: Foamcore panels for announcements and room-adjacent callouts where flexibility and quick placement were essential.
- Lollipop Signs: Handheld and portable markers to manage crowd movement at peak windows.
- Mirror Graphics: EZ-cling treatments on large mirrors to extend branding into high-traffic corridors without permanent change.
- Fabric Backdrops: Two 10 ft backdrops for photo and interview moments, providing a consistent visual for press and attendee content.
- Retractable Banner Stands: Thirteen portable displays deployed near session rooms and registration for message reinforcement.
- Posters: Framed prints supporting thematic storytelling and program visibility across quieter corridors.
Final Outcome
The finished environment balanced presence and clarity. Column graphics, mirror treatments, and portable displays created a seamless visual language that oriented guests and elevated the overall experience. Heritage delivered on a compressed schedule with coordinated install and strike, leaving the venue ready for immediate turnover and preserving the hotel finish standards expected at a premier downtown property.
ETS continues to convene stakeholders around learning and workforce topics at national scale. Heritage was grateful to support the mission by ensuring the setting matched the caliber of the conversations taking place.
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Original Source: https://heritageprinting.com/blog/ets-convening-project-spotlight/
